Holdings Channel
Size ($ in 1000's)
At 09/30/2025: $1,828,437
At 06/30/2025: $1,708,103

Willis Investment Counsel AUM history

Willis Investment Counsel holdings changes, total fund size, and other information presented on HoldingsChannel.com was derived from Willis Investment Counsel 13F filings. Link to 13F filings: SEC filings

Willis Investment Counsel Top Holdings
As of  09/30/2025, below is a summary of the Willis Investment Counsel top holdings by largest position size, as per the latest 13f filing made by Willis Investment Counsel. In the Willis Investment Counsel-top-holdings-table below, each of the top holdings by name is presented in the first column, followed by the amount of shares held by Willis Investment Counsel in that top holding, then the share count change between reporting periods, and finally the Willis Investment Counsel top holding position size for that row.

   EntityAmountChange
 06/30/2025 to 09/30/2025
Position Size
($ in 1000's)
Johnson And Johnson 360,135 +1 $66,776
     JNJ360,135+1$66,776
Microsoft Corp 110,824 -135 $57,401
     MSFT110,824-135$57,401
Cisco Systems Inc 819,263 +17,414 $56,054
     CSCO819,263+17,414$56,054
Lockheed Martin Corp 99,778 +4,675 $49,810
     LMT99,778+4,675$49,810
Texas Instruments Inc 261,625 -46 $48,068
     TXN261,625-46$48,068
Accenture PLC 188,497 +46,443 $46,483
     ACN188,497+46,443$46,483
Pfizer Inc 1,703,640 -15,018 $43,409
     PFE1,703,640-15,018$43,409
Home Depot Inc 105,498 -60 $42,747
     HD105,498-60$42,747
Chubb Ltd 150,475 -354 $42,472
     CB150,475-354$42,472
Paychex Inc 321,133 +60 $40,707
     PAYX321,133+60$40,707
Medtronic Inc 401,868 +19,192 $38,274
     MDT401,868+19,192$38,274
Caterpillar Inc Del 77,731 -1,877 $37,089
     CAT77,731-1,877$37,089
Tractor Supply Co 644,903 +1,258 $36,676
     TSCO644,903+1,258$36,676
Hershey Co 177,778 -667 $33,253
     HSY177,778-667$33,253
Aflac Inc 294,140 -2,343 $32,855
     AFL294,140-2,343$32,855
Procter & Gamble Co 210,444 +10,101 $32,335
     PG210,444+10,101$32,335
Pepsico Inc 227,429 -23 $31,940
     PEP227,429-23$31,940
Wal Mart Stores Inc 305,526 +700 $31,488
     WMT305,526+700$31,488
Quest Diagnostics Inc. 151,800 +14,900 $28,930
     DGX151,800+14,900$28,930
Eaton Corp 77,073 +233 $28,845
     ETN77,073+233$28,845
AT&T Corp 1,015,619 +2,009 $28,681
     T1,015,619+2,009$28,681
Clorox Co Del Com 232,400 +9,494 $28,655
     CLX232,400+9,494$28,655
BHP Billiton Ltd 504,207 +47,591 $28,110
     BHP504,207+47,591$28,110
Apple Computer 110,059 +414 $28,024
     AAPL110,059+414$28,024
Merck & Company Inc 313,817 +50,635 $26,339
     MRK313,817+50,635$26,339
Sanofi Aventis 556,700 +56,500 $26,276
     SNY556,700+56,500$26,276
Mcdonalds Corp Com 84,785 +10,994 $25,765
     MCD84,785+10,994$25,765
Exxon Mobil Corp 226,324 -1,465 $25,518
     XOM226,324-1,465$25,518
Automatic Data Proc 85,656 +6,319 $25,140
     ADP85,656+6,319$25,140
Verizon Communications Com 562,778 +100 $24,734
     VZ562,778+100$24,734
JP Morgan Chase & Co 77,979 +9,059 $24,597
     JPM77,979+9,059$24,597
Kimberly Clark Corp 197,140 +9,900 $24,512
     KMB197,140+9,900$24,512
Conocophillips 251,300 -1,030 $23,770
     COP251,300-1,030$23,770
Darden Restaurants Inc 122,600 +19,500 $23,338
     DRI122,600+19,500$23,338
American Electric Power Co 203,538 +638 $22,898
     AEP203,538+638$22,898
General Dynamics Corp 66,700 +18,400 $22,745
     GD66,700+18,400$22,745
Generac 129,584 -405 $21,692
     GNRC129,584-405$21,692
Lowe&apos s Companies Inc 83,418 +5,371 $20,964
     LOW83,418+5,371$20,964
3m Company 134,064 -170 $20,804
     MMM134,064-170$20,804
Duke Energy Corp New 160,282 +10,300 $19,835
     DUK160,282+10,300$19,835
Shell 273,939 -88,830 $19,595
     SHEL273,939-88,830$19,595
Nvidia Corp 104,217 -636 $19,445
     NVDA104,217-636$19,445
Genuine Parts Co 139,019 +288 $19,268
     GPC139,019+288$19,268
United Parcel Service 228,731 -31,817 $19,106
     UPS228,731-31,817$19,106
Emerson Elec Co 139,600 UNCH $18,313
     EMR139,600UNCH$18,313
American Express 53,817 -471 $17,876
     AXP53,817-471$17,876
Valero Energy Corp 104,600 UNCH $17,809
     VLO104,600UNCH$17,809
Lab Corp Of Amer 61,178 -4,728 $17,562
     LH61,178-4,728$17,562
Price T Rowe Group Inc 157,500 -3,100 $16,166
     TROW157,500-3,100$16,166
Deere Co 34,345 +145 $15,705
     DE34,345+145$15,705

See Full List: All Stocks Held By Willis Investment Counsel
— Including:
     • Biggest new positions
     • Biggest exits
     • Biggest increased positions
     • Biggest decreased positions

See Details: Top 10 Stocks Held By Willis Investment Counsel

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